We are a management consulting firm that
believes innovation starts with understanding
and addressing people's happiness.
Emotion-driven, human-centric design lies at the
core of our proprietary Design for Happiness™
approach which focuses on uncovering the
unarticulated needs of a person when they use a
product or service. Using insights gained from
our research, we identify ways to reconcile the
emotional dilemmas people face when making
decisions. Using our methodology, we help our
clients identify new ways to approach products,
services, and branding that captures new
customers and inspires loyalty with existing
customers.